The bespoke product is the latest element of customisation to be delivered by Pragmatic Play, alongside its impressive offering of dedicated studios, customisable tables, and unique branded gaming experiences to elevate Live Casino for operators looking for tailored solutions to engage players worldwide. The customised version for 1xBet is based on Pragmatic Play’s popular Mega Wheel™ game show, further adding to the operator’s existing collection of Live Casino games from the supplier, with 1xBet being among the first brands to take the provider’s suite of Live Casino content in addition to its entire portfolio of slots, bingo and scratch cards. Pragmatic Play’s entire portfolio of video slots, live casino, bingo, and scratchcards is already available for SoftSwiss White Label partners and operators integrated via the Game Aggregator.Pragmatic Play, a leading content provider to the iGaming industry, is expanding its partnership with 1xBet to deliver a bespoke Live Casino game show, Wheel of Luck. We know players are going to enjoy the new games and we look forward to boosting our already fruitful partnership with the Pragmatic Play team.”

Max Trafimovich, Chief Commercial Officer at SoftSwiss, said: “We are continuously looking to provide innovative and exciting content and I’m sure Pragmatic Play’s Live Casino products will be very popular with our customers.

Having initially provided the company with our slot portfolio we’re delighted to have added our Live Casino products to its offering.” Lena Yasir, Vice President at Pragmatic Play, said: “We’re thrilled to have further developed our relationship with SoftSwiss and look forward to working closely with them in the future.

SoftSwiss already added Pragmatic Play’s full suite of slots to its portfolio a few years ago, but now we have access to one of the most modern live casino offerings available, with such games as Live Blackjack, Live Roulette and Live Speed Roulette delivered from the provider’s state-of-the-art studio. The rapidly-growing SoftSwiss Game Aggregator portfolio now comes with fascinating Live Games from Pragmatic Play.

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